Banca de QUALIFICAÇÃO: MAYARA TONETT GALIASSI SCHEID WEIRICH

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
DISCENTE : MAYARA TONETT GALIASSI SCHEID WEIRICH
DATA : 28/05/2021
HORA: 08:00
LOCAL: Sala do PPGletras, remota, Google meet
TÍTULO:

DIGITAL DISCOURSE AS LAWYER RELATIONSHIP AND SOCIAL NETWORKS MODERATOR: advertising in the face of legal and institutional / class discourses and professional ethics

PALAVRAS-CHAVES:

Discourse Analysis. Brazilian Bar Association - OAB. Digital Discourse. Advertising on social networks. Ethics and Discipline OAB Code.

PÁGINAS: 180
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Lingüística
RESUMO:

This paper aims to reflect on the digital discourse effects in relation to the advertising of social networks in the governmental legal discourse of Federal Law No. 9,806 / 94 and the Ethics and Discipline Code of Brazilian Bar Association for lawyers in the north of Mato Grosso state. According to the research proposal, this paper uses the theoretical notions of historical materialist Discourse Analysis, and it proposes a reflection on language based on framework line from Michel Pêcheux and Eni Orlandi, and on the digital discourse analysis, in authors such as Cristiane Dias and others, they think of the meanings effects always “in relation to” a group that is taken for analysis, and, in this case, for the legal professionals in Sinop town, in the northern region of Mato Grosso state. The research was developed through semi-structured interviews, by way of web and in person, with sixteen subject positions, twelve lawyers and four representatives of Brazilian Bar Association discourse. The analyzed results allowed to identify the temporality mark strongly establishing a space between the time of the digital discourse and the time of the Legal Institutions discourse and the lawyers subjects; which is reflected in the (difficulty of) interpreting the functioning of “advertising” notion  in relation to the use of social networks by the lawyer subject, mobilized by the notion of ethics; the second temporality mark among the lawyers, it mobilized by the formulations "old guard" and "young advocacy" and their effects in relation to the digital understanding. In the analyzed discursive practices, there are understandings divergences and uncertainties about the “standard” of behavior required by the institution in relation to the class advertising ethical rules, as a process of individuation of the lawyer subject, marked by the lack and incompleteness of the current institutional discourse, these issues are reinforced by the Covid-19 Pandemic linguistic event in the professional practice of the lawyer in digital.

MEMBROS DA BANCA:
Externo à Instituição - CRISTIANE PEREIRA COSTA DIAS - UNICAMP
Interno - 86172006 - CRISTINNE LEUS TOME
Presidente - 604.557.801-53 - TÂNIA PITOMBO DE OLIVEIRA - UNICAMP