Banca de DEFESA: MAGNO LOPES RIBEIRO

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : MAGNO LOPES RIBEIRO
DATA : 11/04/2022
HORA: 08:00
LOCAL: Unemat - Tangará da Serra
TÍTULO:

ANALYSIS OF THE FEASIBILITY OF USING DIGITAL PLATFORM DIRECT FROM ROÇA MT: CASE STUDY

PALAVRAS-CHAVES:

Virtual showcase. E-commerce. Rural producer.

PÁGINAS: 50
GRANDE ÁREA: Ciências Agrárias
ÁREA: Agronomia
SUBÁREA: Fitotecnia
RESUMO:

Information and Communication Technology resources are part of people's daily lives, present today in the most different areas. Common in urban areas is gradually extending to rural areas, where, for a number of factors, it mainly serves larger producers. In this sense, producers classified as family members, who are usually small producers, need the support of institutions commonly linked to the public sphere, whether municipal, state or federal, for their provision. This article sought to evaluate, through a semi-structured questionnaire, the Direto da Roça MT platform (www.diretodarocamt.com.br), an initiative of this type of resource offered through the MT Horticultura program, an extension project from UNEMAT – University of the State of Mato Grosso. The platform is a virtual shop window with the objective of displaying products and producers on the internet, in a way that helps as a new sales channel bringing the producer closer to the consumer. The main results obtained were indicators of the platform's efficiency and its contributions to producers, as well as the need for structural adjustments.

MEMBROS DA BANCA:
Presidente - 131991001 - WILLIAN KRAUSE
Interno - 131919001 - RAIMUNDO NONATO CUNHA DE FRANCA
Externo ao Programa - 113055005 - ROBSON GOMES DE MELO