Banca de DEFESA: SARA CINTRA LEITE
Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.DISCENTE : SARA CINTRA LEITE
DATA : 20/03/2024
HORA: 14:00
LOCAL: unemat on line
TÍTULO:
IF YOU DRINK, DON’T DRIVE”: ADVERTISEMENT, MEANINGS AND ARGUMENTATION FROM AN ENUNCIATIVE PERSPECTIVE.
PALAVRAS-CHAVES:
Event Semantics; Space of Enunciation; Advertisement.
PÁGINAS: 56
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Lingüística
RESUMO:
This work aims to understand the enunciative functioning of four beer advertisements that are part of campaigns that aim to consider the principle of social responsibility and the encouragement of conscious driving, taking into account the risks of driving after excessive or irresponsible consumption. of alcoholic beverage. We analyze the semantic-enunciative functioning of advertisements, through observation of the functioning of enunciative scenes constructed as advertisements on the internet, and also the argumentation present in the utterances describing the agency of the enunciative figures, and then the analysis of the processes of articulation and rewriting. It is included in the Meaning Process Studies research line and we took the theoretical constructs of Event Semantics by Eduardo Guimarães (2017, 2018) as theoretical support to develop the analyzes of this study. For Event Semantics, the analysis of the meaning of language must be located in the study of enunciation, the event of saying. Therefore, the analyzes were carried out from an enunciative perspective in which Enunciation is taken as the place that produces meaning.
MEMBROS DA BANCA:
Presidente - 37199002 - TAISIR MAHMUDO KARIM
Interno - 279989001 - EDUARDO ROBERTO JUNQUEIRA GUIMARAES
Externo à Instituição - SHEILA ELIAS DE OLIVEIRA - UNICAMP