Banca de DEFESA: ROSÂNGELA FALACIO GIMENES

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
DISCENTE : ROSÂNGELA FALACIO GIMENES
DATA : 20/04/2022
HORA: 17:00
LOCAL: campus universitário de Cáceres
TÍTULO:

READING AND WRITING AS DISCURSIVE PRACTICES: THE ADVERTISING TEXT AND THE SCHOOL-CITY MOVEMENT

PALAVRAS-CHAVES:

reading and writing; Discourse Analysis; advertising text; conditions of production.

PÁGINAS: 103
GRANDE ÁREA: Lingüística, Letras e Artes
ÁREA: Letras
SUBÁREA: Língua Portuguesa
RESUMO:

This paper was developed in the Professional Master's in Literature (Profletras), at the State University of Mato Grosso, and presents a pedagogical proposal to be applied in 8th grade classes of elementary school, with reference to a class of the State School Benedito Cesário da Cruz, in the city of Mirassol D'Oeste (MT). This practice seeks to offer students conditions for reading and writing advertisement texts from a discursive perspective. To do so, we adopted the methodological approach of literature review, which sought, in Michel Pêcheux's Discourse Analysis, disseminated in Brazil from the works of Eni Orlandi, to address the main conceptions, characteristics and potentialities existing in the chosen material, advertising texts, proposing, therefore reading and writing activities in a discursive way, leading the 8th grade students to conduct a discursive study of the text/discourse relation, considering the historical practices of production and circulation of advertising texts in society, and the chosen scenario is the texts produced in the city of Mirassol D'Oeste. To achieve this goal, the following specific objectives were established: to present the main characteristics of its locus and the subjects (students and teacher) as constitutive of its conditions of production; to contextualize the theoretical contribution chosen within the Discourse Analysis, based on the text of advertising, to work on language teaching in the classroom and present the steps that culminated in the construction of the methodological activities proposed to be applied with the 8th grade classes of elementary school. The relevance of this study is justified because, by titling this path as Reading and writing as discursive practices: the advertising text and the school-city movement, we sought to find ways to give students greater access to the conditions of reading and writing, beyond the classroom, based on the understanding of the conditions of production of the reader that AD deals with. The result was the elaboration of seven pedagogical activities, duly explained, for application to 8th grade classes, which will enable, from the proposed sequence, to take these students beyond the understanding of the meanings of the advertisement text, to produce a pamphlet like the one presented. 

MEMBROS DA BANCA:
Presidente - 83191001 - NILCE MARIA DA SILVA
Externo ao Programa - 83195100 - ANA MARIA DI RENZO
Externo à Instituição - ALEXANDRE MELO DE SOUSA - UFAC